

Volunteers and partners worldwide come together to rid our planet of trash – cleaning up litter and mismanaged waste from our beaches, rivers, forests, and streets. This world-changing idea began in the small northern European country of Estonia, in 2008. 50,000 people united to clean up the entire country in just five hours. Now, 12 years later the Estonian-born initiative has turned into a global movement that in 2019 united 21 million volunteers and 180 countries to work together in caring for and cleaning up our planet.
This ye
ar the organizers decided to put the focus on snuffing out the abundance of littered cigarette butts, which present a daunting environmental problem. According to the non-profit Let´s Do It World! campaign´s top activist, Heidi Solba, just one cigarette butt will poison up to 1,000 liters of water, and will break down in nature into thousands of small pieces of microplastic! Cigarette butts are one of the biggest waste problems to our environment. Whether you put in 15 minutes to pick up a soda can full of cigarette butts or a day in cleaning up a section of the coast line or neighborhood park, please join the Estonian initiated World Clean Up Day campaign. Can´t get out to clean? Make a donation to the cause, instead! But please, where a mask and adhere to social distancing guidelines.
Listen here for the challenge Estonian Prime Minister Jüri Ratas posed to his counterparts around the world! Register your team and send pics of your progress to erku@estosite.org! World Clean Up Day 2020 is a great way to get people talking about Estonia! Enjoy!